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New Year's Resolutions: What are Your 2015 Business Goals?

2015 Resolutions
Categories: Grow Your Business

A new year brings new opportunity, and that’s just as true for local businesses as it is for individuals.

We recently caught up with a few of our friends in the business community to learn about their professional aspirations for 2015. Specifically, we asked what they would like their businesses to achieve this year and how they plan to make those objectives a reality.

Here’s what they had to say:

“In 2015, our goal is to ensure every decision addresses this question: “Will this provide our customers with a better experience?” The idea is to truly put customers at the center of why we exist. We’re also expanding our Asheville operations hub to give employees and customers more space to work and shop.”

– Eric Hutzler of Read’s Uniforms, Asheville, North Carolina

“Our number one goal has always been to focus more on customer retention than acquisition. We want to keep doing business with people who like doing business with us; while we don’t officially make resolutions, retention has been our priority for the last 15 years. In 2015, as we have every year, we’ll be actively connecting with existing customers.”

– Alex Maiolo of Lee-More Insurance, Broadway, West End, and Carrboro, North Carolina

“One of our 2015 goals is to incorporate new safety features into EquiSpirit trailers. To make that happen, we’re going to visit trade shows outside the horse trailer industry and research new innovations on the web. We also want to increase horse trailer safety awareness, which we’ll accomplish by expanding our PR campaigns on our website, television, and social media.”

– Tom Scheve of EquiSpirit, Southern Pines, North Carolina

“We have a scholarship fund called the Paul Thorpe Music Education Fund. We’d really like to increase donations in 2015 and will be talking about the fund more and more. Another equally important goal is expanding our music outreach programs and performing more frequently at retirement homes and community events. We’ve had lots of success with these events in the past and are already hard at work planning more performances.”

– Management at the Asheville Music School, Asheville, North Carolina

“As we start off the New Year, we are really focusing on making sure our customers have the best cupcake experience possible. Our goal is to provide fresh, unique, made-from-scratch products and friendly customer service that will leave everyone happy and wanting more!”

– Angela Diaz of Happy Cakes Cupcakery, Morehead City, North Carolina

“January, February and March are big months in the fitness industry, so we’re trying to make the most of them. During this time of year, our biggest goal is inspiring people to make a change and start an exercise program. We’re really pushing our ‘Fit for ’15’ campaign that began on January 1st.”

– Lily Phillips of Ladies Workout, Asheville, North Carolina

“We’re poised to open a new office in Richmond, Virginia this year, so our primary focus is the impending expansion. All through 2015, we’ll be building teams to make inroads in a new market.”

– Ben Wiant at Kelaca, a professional recruiting firm in Raleigh, North Carolina

“We have two major goals this year. First, we want to finish our 6,400 square foot David’s Chapel. This will be a wedding and events space that we’re building in our vineyards off I-40. We also want to complete a new, 15,000 square foot winery in North Myrtle Beach, South Carolina, which is slated to open this spring.”

– Jonathan Fussell at Duplin Winery, Rose Hill, North Carolina


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