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First Bank’s Mobile & Online Privacy Notice

Last Updated: April 19, 2024


With the rapid expansion of technological capability in our industry and in our institution, First Bancorp and its Affiliates, herein noted as “First Bank,” are committed to maintaining and expanding effective systems to facilitate the convenient delivery of services and tools for our customers. We value the privacy of our customers and recognize the importance of your trust and confidence in us.

What This Notice Covers

Below you will find information about what we collect when you visit or use First Bank’s website, mobile application and other online services (“Online Services”), how we use it to support those services, and the choices you have in regards to what’s collected. First Bank’s Online Services are intended for United States users only.

This Mobile & Online Privacy Notice (“Notice”) applies to our Online Services. If you are an individual and have a financial product or service with First Bank for your personal, family or household purposes, please see the Privacy Policy available on our website for additional details about how we use and share personal information that we collect in connection with providing you those financial products or services.

What First Bank Collects

The following may be collected while using Online Services:

  • Contact and personal information such as name, zip code, email, or phone number, for example when you complete a form on the website to learn more about a product or service.
  • Financial and transaction information including account numbers, payment card expiration date, verification numbers, and transaction and payment history.
  • Name of the domain from which you access the internet, as well as the date and time you access our site. Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Online Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
  • Information about the devices, operating system, web browser, and the IP address used to access Online Services.
  • Location information if you have enabled location sharing on your device or browser settings.
  • Contact lists can be connected and shared through First Bank mobile application when using Zelle.*
  • To use certain functionality such as mobile deposit or submitting online applications, you may grant the mobile banking App limited access to your device’s camera or image library.

How We Collect Information

Cookies or web beacons are pieces of data assigned by a web server to the browser on your PC or are served up via an email you open and interact with. Cookies can only be read by the Web server that sent the cookie to your browser, and cannot be used to retrieve any personal information including files stored on your computer. Also, cookies help us confirm your identity and help us keep your transactions with us secure when you do your banking online. Similarly, web beacons are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked. Most browsers provide you with the ability to restrict or completely reject cookies or beacons. (However, we recommend against making such a selection, as it may hinder our ability to securely protect your account from unauthorized users and impact your ability to use some features.)

Google Analytics and Google Analytics Advertising Features or other third-party analytic services may be used to collect nonpersonal web browsing behaviors (clicks, pages browsed on the site), demographic and interest data, on behalf of First Bank. This information is collected in aggregate and used only for internal review purposes only when assessing which areas of the site are of most interest to our users, which avenues of site promotion are most effective, and peak usage times. To opt out of Google Analytics Advertising features, you can adjust your ad settings in your app or browser, or visit this site.

Web forms are an avenue through which customers and those learning about First Bank may “raise a hand” to opt in for more information about a product or service. Through this process, personal information such as name, zip code, email, or telephone number may be collected but is not shared with any third party or entity outside of First Bank.

Location information is collected if you use the personal credit card management tools within our mobile banking application. It is also collected on the website when you seek your closest First Bank branch. When using the tools and if you have enabled location services on your phone, you may be prompted to agree to the collection of your location. If you agree, this location data may be collected even when the app is closed or not in use; for example, to provide our fraud detection services. If you do not want to share this information, you may decline the collection of your location when prompted or adjust the location services settings on your device.

Contact lists from your mobile device can be used to help you quickly select trusted contacts to make person to person payments. Recipient contact information is used to provide you with a list of transaction history activity within the platform, which may include the amount of the transaction and the transaction date. Our mobile banking application will ask for your permission to import your contacts when using certain online services. The contact list information may include the name, contact image, email address, and phone number of the recipient or other suggested contacts on your device. First Bank does not share or sell this transaction history or contact list information.

Your device’s camera may be accessed through our mobile banking application if you’ve given permission in order to use the mobile check deposit feature. The images are not stored beyond the initial review phase of your deposit and are not shared with any third party or entity outside of First Bank.

How to Opt Out of Sharing Your Information

You have several choices regarding use of information First Bank collects:

Web browser settings: Some web browsers transmit “do not track” signals to the websites and other online services with which your web browser communicates. There is currently no standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard is established, we may revise the policy on responding to these signals.

Do Not Call List: You can request to be added to First Bank’s “Do Not Call” list. This will remove you from all First Bank marketing lists and ensure you receive only communications that are relevant to the administration of your account. Contact your local branch to get started.

Opting Out of Email Communications: If you have signed-up to receive our email marketing communications, you can unsubscribe any time by clicking the “unsubscribe” link included at the bottom of the email or other electronic communication.

Opting Out of Location Tracking: If you initially consented to the collection of geo-location information through the Services, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. Please note, however, that if you withdraw consent to our collection of location information, you may no longer be able to use some features of the App.

Links to Third Party Websites

We may provide you with access to information, products, or services offered on third party websites through the use of hyperlinks that move you from our website to a third party website. If you choose to access third party websites through links on our pages, we are not responsible for the privacy or security of these sites, including the accuracy, completeness, reliability or suitability of their information. If you are asked to provide information on one of these websites we urge you to study their privacy policies carefully before sharing. Information obtained from third parties in connection with your transactions with them may be shared with First Bank for marketing purposes.

Children’s Information

We do not knowingly collect, maintain, or use personally identifiable information from children under age 13 on our websites. We are not responsible for the data collection and use practices of nonaffiliated third-parties that are linked from our websites. Your child’s online privacy is protected by the Children’s Online Privacy Protection Act (COPPA). Learn more about COPPA by visiting the Federal Trade Commission’s website.

Mobile & Online Privacy Notice Updates

This Notice is subject to change. If we make changes to this Notice, we will revise the “Last Updated” date at the top of this Notice. Your use of the Site means that you accept the terms of this Statement.

Contact Us

If you have questions about this Notice, please email us at: CustomerService@LocalFirstBank.com.


Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

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