Skip to main content
_FB_2018-Icons-finalized-cleaned-up_new_FB_2018-Icons-finalized-cleaned-up_newGroup 9
Back
Scroll to top

Business Trend Highlight: Experiential Shopping


Modern digital innovations can bridge the gap between the off- and online world, and in the best case, ensure a splendid customer experience that is personally tailored, interactive, and deeply ingrained in a daily activity.

Take shopping and the rise of experiential retail. From storefront and window displays projected in 3D to virtual mirrors that let the shoppers play around with makeup without actually applying it to their faces, technological innovations have been popping up in stores around the country.

Rising Spend to Meet the New Trend

Incorporating technology into retail has made it a breeze for businesses to draw in and retain customers. The more memorable and exciting the experience is, the greater the possibility that the customers won’t be able to resist a second trip to the store.

According to Accenture, in an attempt to attract the millennial generation—with an estimated spend that is predicted to increase to $1.4 trillion by 2020—retailers are leveraging these unique interactions, rather than products, for profits.

A great example can be found in Apple’s open-concept showrooms, where anyone who walks in can touch, pick up, and use the merchandise in an informative and friendly environment. But experiential formats like this are now fast becoming commonplace as stores like Target and Macy’s are building navigation mobile apps and testing alternative merchandise displays for shoppers to use in-store to alert them of sales and find inventory.

Those outside of traditional retail are exploring experiential shopping options too. In England, Fuller’s Brewery came up with the #EmptyPint campaign, a catchy social media campaign that required Twitter users to follow the London Pride page and then post a picture of their empty glass with the hashtag #EmptyPint. The users who did so were awarded a refill of London Pride for free.

How Small Businesses Can Participate

The Fuller’s campaign is a reflection of a grassroots movement in experiential marketing aimed towards using channels such as community networks and social media to reach customers. And it’s one that small and medium-sized businesses can absolutely jump on.

Simply offering customers a cup of coffee with cookies while they shop in store, playing soothing music to help them unwind, having costumed characters ushering patrons in, changing the look of displays to reflect the ongoing season or celebration, or posting contests can greatly help you create a user experience that is hard to forget.

Trending Topics

High Yield Savings Accounts in South Carolina

It’s no secret that travel can make you happier, but did you know that it can also improve your social skills, help you accomplish goals, make you more patient, and improve the quality of your relationships? If...

Commercial Mortgage – Wilmington NC

First Bank’s commercial mortgage lenders can put you in the right location for your Wilmington, NC, business to succeed. Our commercial real-estate loan specialists will offer you more than just a competitive...

First Bank, Lillington, NC, High Interest Savings Accounts: Earn More

Growing your money can be difficult if you do not have a great understanding of the stock market or keep up with current trends. An alternative way to use your money to make money is to put it in a high-interest savings...

Small Business Loans for Women in South Carolina

First Bank in South Carolina is dedicated to helping women entrepreneurs get their businesses up and running. That is why we offer a variety of small business loans with competitive rates. According to the National...

High-Interest Savings Accounts in South Carolina

Why should I settle for a regular savings account when I can take advantage of a high-interest savings account? If I’m going to store my money away, I may as well get the highest interest on it that I can. While the...

Banks That Offer Personal Loans – North Carolina

Have you been looking for a bank that offers personal loans in North Carolina? Are you tired of sifting through endless search results only to be disappointed by your options? With plenty of North Carolina banks offering...

Small Business Loan Requirements – Sanford, NC

Starting a business takes innovation, courage and commitment. It also means satisfying a number of small business loan requirements. At the top of that list is finding a cooperative lender who is willing to work with you...

Current Mortgage Rates 30-Year Fixed

Is now the right time to buy the house you have your heart set on? One important thing to consider is the current mortgage rate trends and whether a 30-year fixed-rate mortgage is a good fit for you. At First Bank, our...

Community Bank for Small Business

Since 1935, First Bank has been the go-to community bank for small business owners. Our first branch opened in Troy, NC, where we helped farmers and local business owners manage their funds. We have continued to evolve to...

Compare First Bank Checking Accounts

If you’ve begun the process to compare bank accounts, it’s important that you review the options that differentiate them. Fortunately, you have a local partner in First Bank — a bank that offers a variety...