Skip to main content
_FB_2018-Icons-finalized-cleaned-up_new_FB_2018-Icons-finalized-cleaned-up_newGroup 9
Back
Scroll to top

The 5 Types of Customers You’ll Meet on Social Media

Running A Business 3 min read
Social media types

Ready to talk to an expert?

If you’re like many businesses, you probably use Facebook and Twitter to talk to your customers. But what happens when your customers use Facebook and Twitter to talk to your business?

Here’s a rundown of the 5 types of customers you’ll interact with on social media.

The Questioner

Who They Are: People who need or want information related to your company. In the past, these folks might have written a letter or picked up the phone; these days, they’re tweeting or Facebook-ing your company directly. The information they need may be on the website, but they’ve decided to go straight to the source.

What to Do: Answer the question! This is your chance to make a good impression on a potential or existing customer—or disappoint them if you don’t respond.

The Complainer

Who They Are:These customers treat social media like it’s the Airing of Grievances on Festivus. They may have legitimate gripes, they may be looking for freebies, or they may just want to mouth off.

What to Do: Apologize publically, then take the conversation to a private message or offline. Do what you can to make things right if your customer’s complaint is legitimate. If you handle the situation appropriately, there’s a chance your Complainers will tell their social media networks about the great way you handled it, turning them into . . .

The Complimenter

Who They Are: The polar opposite of the complainer and your best friend on social media, the Complimenter goes out of his or her way to give your business a digital pat on the back.

What to Do: Thank them! Retweet and share the compliment! If appropriate, ask permission to use their kind words in other aspects of your marketing. At the very least, share the compliment with the folks on your team who helped make it happen.

Compliments are a precious thing—don’t let them go to waste.

The Non-Verbal Engager

Who They Are: They retweet you on Twitter. They share or like your posts on Facebook. They may not be giving you feedback in words, but they don’t have to. The Non-Verbal Engager’s clicks speak for themselves.

What to Do: Pay close attention when your content is shared and liked. Do you get more engagement when you post about certain topics? When your content is a video rather than a picture? When you post at a specific time of day? Once you find out what’s engaging to your audience, do more of it.

The Listener

Who They Are: The bulk of your customers may be in this category—they follow you on Facebook and Twitter and they might see what you post, but otherwise they have no social engagement with your brand.

What to Do: Despite the title of this blog post, you won’t actually meet your Listeners unless you move them into one of the other 4 categories. So ask for their feedback directly. Encourage your audience to retweet, like, and share your content. Ask them to comment on their favorite aspects of your products and services. Ask for their thoughts on your new offerings.

You may not always get the answers you were hoping for—but you will get more feedback that could improve your business.

Ready to talk to an expert?

Share:
First Bank’s Good To Know Logo
Sign up for our newsletter and be the first to know about new tips, insights, and products from First Bank.
First Bank may use this email address to contact you about products, services, and promotions.

You may be interested in...

Find the Best Small Business Loan Rates Near Me at First Bank Searching for some of the best rates and the most flexible terms for your small business doesn’t have to take forever. At First Bank, we believe you should spend more time focusing on ways to expand your small business and less time worrying about financing it. Stop searching for “small business loan rates near me,” and start considering First Bank—where we are dedicated to meeting the financial needs of small business owners. At First Bank, we’re small enough to provide personalized service that you’d expect from your local bank and large enough to offer all the options you need to manage your finances. With more than 100 locations in North Carolina and South Carolina, it easy to find some of the best small business loan rates near you. Small Business Loan Options at First Bank First Bank’s loan options provide you with the financing you need in order to be successful in today’s competitive business world. Services we offer include: Business Loans – Infuse your small business with an immediate lump-sum of cash. Expand your business, finance new equipment, or refinance debt quickly and easily. Lines of Credit – Access cash quickly and conveniently so you can take advantage of business opportunities without having to wait. Commercial Mortgages – Take advantage of our commercial real-estate specialists and get help structuring a loan that meets your needs. Construction Loans – Build, expand, or remodel your business with a construction loan approved by our specialized financing team. Business Credit Card With Rewards – Make purchases for your business when you need to with our Mastercard Business Card with Rewards. SBA Loans – One of our SBA loan specialists can structure a loan for your small business when traditional bank financing isn’t the right fit. Our small business banking options don’t end there. We offer checking and savings accounts, debit cards, merchant and treasury services, and much more. Contact or visit a First Bank location to find out about our all of our business banking options, and learn more about small business loan rates near you. Loans subject to credit approval. 2 min read
Small Business Loans for Women in South Carolina First Bank in South Carolina is dedicated to helping women entrepreneurs get their businesses up and running. That is why we offer a variety of small business loans with competitive rates. According to the National Association of Women Business Owners (NAWBO), more than 11.6 million firms are owned by women, generating $1.7 trillion in sales nationwide. However, some business owners needed financial backing for their ideas. In South Carolina, small business loans for women can be found at any of First Bank’s six branch locations.* Better Small Business Loans First Banks offers all types of loan services for women in South Carolina. Business loans — A First Bank business loan provides a lump sum of cash for all of your startup costs. Credit line — Our credit line gives you a revolving door of lending so you can borrow when you need it and pay it back when you can. Credit card — Our First Bank Mastercard Business Card with Rewards allows you to make those everyday purchases your small business needs. Commercial mortgages — First Bank offers a variety of commercial lending products with competitive pricing. Construction loans — Use a First Bank construction loan to remodel, expand or take on other construction products. Visit Your Local First Bank Once you have the money you need to launch your small business, take advantage of First Bank’s merchant services such as mobile payment processing, check collection, payroll solutions and more. Visit a First Bank in South Carolina to learn more about a small business loan today. Loans subject to credit approval. Sources:   2 min read
Small Business Startup Loans – South Carolina Building a successful business takes passion, hard work, and dedication, but you shouldn’t have to do it all on your own. With First Bank’s small business startup loans, you can get the funds you need to build and grow a successful business from the ground up. Get a Startup Loan from First Bank Small business startup loans aren’t one-size-fits-all and that’s why your local First Bank offers five business loan options to meet the unique needs of businesses like yours. Each of our credit options provides you with competitive rates and flexible terms, giving you an edge over the competition. We provide our customers with: A business credit card with rewards benefits that offers lower rates and no annual fee.* Lines of credit that give you the ability to access cash quickly and conveniently. Business loans for long-term financing so you can expand your new business easily and quickly. Commercial mortgages that can be customized to meet your individual needs. SBA loans, which are government-sponsored loans provided through First Bank. First Bank Success Story In 1918, Schofield’s Hardware Store in Florence, South Carolina, opened for the first time. Nearly 100 years later, Schofield’s is still providing its loyal Florence customers with a variety of products from clothing to paint. “Whether it’s a traditional business loan, credit line, commercial mortgage, construction loan or business credit card, First Bank can provide the foundation you need to become your own success story.” Our support for small businesses reaches well beyond startup loans. Check out our Financial Education Center to learn more about starting and running your own business, including: Evaluating a location for business potential Tips on marketing and social media strategies Cash management mistakes and how to avoid them Utilizing Google to help new customers find you Ways to grow a loyal customer base Visit First Bank Today Our resources for small business owners don’t end with startup loans. We also offer business checking accounts, savings accounts, treasury services, and more. To learn about our small business startup loans, visit one of First Bank’s South Carolina locations today. *See our Terms and Conditions for complete details on our One Rewards Program. Loans subject to credit approval. ——— Sources: Money Crashers: http://www.moneycrashers.com/new-home-construction-loan/ 2 min read
First Bank logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website are the most popular and useful.