Skip to main content
_FB_2018-Icons-finalized-cleaned-up_new_FB_2018-Icons-finalized-cleaned-up_newGroup 9
Back
Scroll to top

5 Tips for Creating an Email Newsletter Your Customers Can’t Wait to Open


So you want to create an email newsletter. Maybe you’ve been collecting your customers’ email addresses and are wondering what to do with them. Maybe you’ve noticed your competitors are sending out 5 emails a day. Or maybe you want to update your customers on special events or deals.

Before you create your first email newsletter, stop for a moment and consider one essential truth: you might have the greatest customer list in the world, but your emails aren’t worth much if nobody reads them.

How do you create compelling newsletter content for your business? Follow these 5 tips:

Ask yourself why you want to do an email newsletter.

Are you trying to increase traffic to your website? Increase foot traffic in your stores? Encourage customers to bring in a coupon? Hoping customers will call your office?

You can’t design a newsletter that will achieve your marketing goals if you don’t have clear marketing goals in the first place.

Create compelling, useful content.

Put yourself in the customer’s inbox. You’re getting dozens, maybe hundreds of emails per day. Your goal is to delete or ignore as many emails as possible so you can get on with your day. What kind of email would you not ignore?

Obviously, your email content will be wholly customized to your business, but here are a few guiding concepts:

  • Be authentic.
  • Be funny (if it works for your brand).
  • Above all, be valuable. Value can come from useful information or, more conventionally, discounts or coupons.

The inherently finite attention span of the average American consumer, coupled with the voluminous electronic communications content said consumer receives on a daily basis, generate a cacophonous information environment in which loquacious or obtuse messaging efforts have limited opportunity for market penetration.

In other words, be brief.

Get on a schedule.

You wouldn’t stop advertising on the radio after running just one spot, and you shouldn’t stop your newsletter after just one effort. You’re creating a series. This is a long-term campaign.

If you’ve crafted compelling content, sending your emails out on a schedule is a way to get your customers hooked. You want your customers to be in the habit of expecting and opening your emails, and that means you need to get into the habit of sending them on a schedule.

It might be “5 pm on the first Tuesday of every month” or “every Wednesday at 7 am.” Just please, don’t make it “5 times a day.” Remember, put yourself in the customers’ inbox. Nobody likes spam.

Always let your data be your guide.

General rules are helpful, but the best way to hone your email newsletter for your specific business is to follow the data. Your email marketing service should provide you with open rates and unsubscribe data. You might also check with your website analytics team to understand whether visits to your website or landing page are coming from your email newsletter.

Armed with this information, you’ll have a better idea of what subject lines, send times, and newsletter content work best for you.

Trending Topics

First Bank in Asheville, NC: Serving the Local Community

If you live in the greater Asheville, NC, area and are searching for a nearby bank that meets your needs, look no further than First Bank¹. From Biltmore Village to Downtown Asheville to Historic Montford, we serve...

What are 30-Year Mortgage Rates?

If you are thinking about buying a home, you may be asking the question, “What are 30-year mortgage rates?” There are many ways to figure out the current average 30-year mortgage rates, but the best way to find...

Find the Best Checking Accounts in South Carolina at First Bank

For residents in South Carolina, finding the best checking account can be crucial to managing your finances. But with so many banks in the area, it can feel overwhelming to choose the right option. At First Bank, we are...

What Do I Need to Open a Checking Account?

What do you need to open a checking account? It can vary a little from bank to bank but there are typically some fundamental necessities needed to open a checking account. First Bank has five levels of checking accounts,...

First Bank Card

With a First Bank card, you can feel confident that you are obtaining a bank card that is secure, convenient, and incentivizing. Are you one of the 194 million people who already have a debit card? Get the most out of your...

List of Banks Headquartered in North Carolina

The fact that North Carolina is home to a large number of banks might surprise you. Over the years, the Tar Heel state has become a hub for banks of all sizes. Many community banks, like First Bank,* are headquartered in...

Personal Loan Application – Apply for a Personal Loan

When you need to apply for a personal loan, the application process shouldn’t be complicated. Avoid confusing and complicated personal loan applications at First Bank. Our application process is easy and simple. We...

Best Savings Account Rates In Florence, SC

If you want to save money, there are plenty of ways to do it. You can put your money into an IRA, CD, the stock market, or other financial tool. However, you can also put your money into a simple savings account. With...

Best Savings Account – Wilmington, NC

On The Simple Dollar’s list of tips for saving money, number one is switching your savings account to a bank that respects you. They maintain that you shouldn’t be spending your money on monthly maintenance...

Home Mortgage Calculator from First Bank

A home mortgage calculator can help you determine your monthly mortgage payments. This will help you financially prepare for that future purchase, whether you are a first-time homebuyer or seeking a vacation home. You can...