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From creating a business plan to running the day-to-day financials, get experts tips and resources to launch your dream and boost your bottom line.

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6 Ways to Boost Morale (and Your Bottom Line) in the Office If you want to keep your productivity high and your turnover low, you need to keep your team happy. 5 min read

Cash Management for Your Business Money management is critical for any business. One of the people who helps make that happen is Wendy Hales, Senior Vice President of the Cash Management Division at First Bank. 2 min read

What Are Location-Based Services and How Can My Business Make the Most of Them? Location-based services (LBS) are web-based services that utilize location information from GPS-enabled mobile devices to provide local data and recommendations to users. Here are a few key questions that may help you determine whether location-based services are right for your business. 3 min read

5 Ways to Make Your Small Business Mobile Friendly If you review the Google Analytics data for your website, you’ve probably noticed that more people are visiting your site with a mobile device. How can you take advantage of this shift in technology? 3 min read

How to Find Your Best Customers How can you learn more about the most profitable 20%? What characteristics do they share? How can you find more customers like them? A little bit of research can lead to a more efficient and profitable business. 3 min read

How Your Business Attracts Customers As a business owner, it’s critical to understand why customers buy your products or services. Below is a framework—based on the classic AIDA concept: awareness, interest, desire, and action. As you’ll see, we’ve given it a modern update for the digital age. 3 min read

Customer Data – Are You Gathering the Right Kind? Gathering the right kind of data about your customers and prospects can really set you apart from your competition, especially if you’re a small business. 5 min read

Business Spotlight: Duplin Winery Duplin Winery was started in 1972 by the Fussell Family. Now managed by brothers Dave Fussell Jr. and Jonathan Fussell, the Winery produces over 300,000 cases and hosts over 100,000 visitors per year. 3 min read

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5 Financial Problems Your Customers Will Notice Many factors influence whether your customers will stick around, including a number of decisions you make about how you’ll operate your business finances. Here are 5 ways your financial problems could lose you customers. Avoid these, and you’ll be in a better position to keep your customers coming back. 3 min read

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5 Tips for Leveraging Customer Feedback It’s been said that we have 2 ears and 1 mouth for a reason: we should listen twice as much as we talk. Here are 5 tips to make sure you’re listening to your customers (and not just talking at them). 3 min read

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3 Reasons to Give Yourself a Raise As a small business owner, you can set your own salary. Scraping by on below-market wages or living off personal savings? Consider paying yourself what you’re actually worth. 4 min read

4 Ways to Get Started with Small Business Cash Management Like the gasoline that powers a car, cash is the lifeblood of any small business. And like with your gas gauge, you need to keep careful track of cash throughput, otherwise your business will quickly end up stalled. 4 min read

Explore Courses to Help Run Your Business

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Growing Your Small Business Take your business to the next level with these growth tips. 5 Topics

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Small Business Essentials Learn the basics of managing a small business. 6 Topics

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