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How A Great Company Culture Helps Grow Your Business How Company Culture Helps Grow Your Business With Kim O’Quinn, Chief Culture Officer It’s easy to think of having a strong company culture as a fun perk rather than a fundamental part of running a successful business. But what if we told you that investing deeply in your company culture could increase the value of your business by more than 200%? Making that investment, while it pays dividends, may be trickier than it seems. The HR management platform Dayforce found that while more than 80% of executives reported investing in company culture, less than half of workers agreed. Here’s the thing: culture isn’t defined by a company’s leaders. It’s created by the choices employees make every day. It’s the heartbeat of your business—the way people treat one another, the way they show up for customers, and the energy that fills your workplace. Your company culture affects your bottom line It’s a mistake to think about company culture like a dessert after dinner. It’s not just a feel-good extra that’s only worth considering once the main course of day-to-day business is already tucked away. In fact, company culture is a direct driver of business performance. It affects your bottom line in some ways that are easy to measure—and some that aren’t. When an employee feels valued and genuinely enjoys coming to work, they’ll bring more energy, creativity, and care to their role. That translates into delighting customers, supporting teammates, and sharing innovative ideas. Enthusiastic employees are also more likely to stick around and grow with the company. At its core, culture is about shared values, beliefs, and behaviors. What makes it distinct is that it’s lived every day… not just written in a handbook or hung up on a wall. – Kim O’Quinn Chief Culture Officer at First Bank At First Bank, we saw the difference firsthand when we rolled out our new mission statement in 2014. As a community-focused bank, we wanted to root ourselves in an authentic identity that reflected both our organizational goals and the day-to-day experience of our employees. That’s how our Promise to Service Excellence was born. When our employees bought in, everything changed. Over the next few years, we saw higher engagement and measurable results—including more than a 200% increase in our stock price. Building your company culture isn’t an indulgence. It’s an investment that pays off. 5 min read

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